Jetset Mums Club approached me to create a logo and brand identity that would reflect their empowering mission: helping mothers earn, travel, and build a more fulfilling life on their own terms. Inspired by the founder’s personal journey and commitment to community, I designed a luxurious yet friendly logo, incorporating flowing flight paths and bold, confident typography to symbolise movement, growth, and the exciting possibilities that travel can bring.

The final branding balances modern elegance with warmth, using a teal and gold palette paired with playful airplane motifs to reflect both professionalism and adventure. I also delivered a logo mark variation for flexible use across social platforms and digital materials. This project showcases my ability to translate emotional storytelling into a cohesive visual identity – one that speaks to ambition, sisterhood, and the freedom to redefine motherhood on your own terms.

“Soumbal took my scattered ideas and created something that feels so aligned with who I am and what I want this community to represent. The branding is elegant, polished, and empowering – exactly what I needed to attract and inspire like-minded mums.”

 – Tina Amini, Founder of Jetset Mums Club