Saiyna Therapy approached me to create a visual identity that would reflect their unique blend of clinical expertise and compassionate care. The brief was to develop a logo that felt calm, trustworthy, and professional while resonating with individuals navigating complex emotional and medical experiences. I created a logo featuring interlocking puzzle pieces – a symbol of connection, understanding, and emotional integration paired with elegant type and a soft, therapeutic colour palette.

The branding uses a carefully selected palette of muted blues, creams, and charcoal tones to evoke calm, trust, and subtle strength. Serif and sans-serif fonts were combined to balance clarity with warmth. This project reflects my ability to translate deeply human services into branding that feels accessible, considered, and credible. The final identity supports Saiyna Therapy’s mission: to offer thoughtful support to individuals navigating mental health, medical complexity, and life’s most vulnerable moments.

“Soumbal created a brand that truly honours the heart of Saiyna Therapy. It feels grounded, calm, and beautifully aligned with our ethos. The symbolism, colour choices, and typography all work so well together. I couldn’t have imagined a more fitting visual identity”

– Uruj Anjum, Founder of Saiyna Therapy