I was commissioned to design the logo and brand guidelines for Who Gives A’Ganic, a modern organic produce brand with a playful edge. The client wanted something unique, friendly, and modern, with a visual tone inspired by Quentin Blake’s iconic illustration style. The goal was to appeal to a younger, more casual audience by creating a brand identity that felt fresh, cheeky, and far from the usual organic clichés.

The final logo is hand-drawn and full of personality, combining expressive line work with a natural, loose style. I developed a set of brand guidelines including colour palette, font direction, and tone of voice to ensure consistency across all platforms. This project reflects my ability to bring humour, warmth, and youth appeal into branding while keeping it clear, adaptable, and rooted in purpose.

“Soumbal nailed the vibe, it’s fun, unique, and nothing like the bland organic branding out there. We’ve had great feedback from our target audience, and the brand feels fresh and approachable thanks to her creative vision!”

– Tam Yesmin, Founder of Who Gives A’Ganic